We are doing our part to stem the spread of COVID19. All McCANN1886 employees will be working remotely and self-isolating during this period. We urge all of South Africa to follow the precautions listed on the South African Covid-19 portal. Stay Safe!
Visit sacoronavirus.co.za for more info.
L'Oréal has historically battled to sell Revitalift to black women. They don’t see the visible effects of ageing the way white women do, and therefore don’t feel the need for the product. Instead of creating an ad, we set out to change beliefs around skincare and ageing. From totally unbranded content to testimonials from strong woman, we changed an entire belief system.