McCann Joburg | Work | Johnnie Walker - #Stride<span> </span>For<span> </span>Good
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Johnnie Walker

#Stride ForGood

On the tenth of December 2017, 16 days of activism against abuse of children and women came to an end. We disagreed.

Overnight on the 11th of December 365 men marched to keep that activism going for the whole year. They weren’t ordinary men, they were 6ft 2in Johnnie Walker statues. And they made an impression. Actually, 1,661.172 impressions within 8 hours, along with over R1 000 000 in donations. The programme continues, with PR and online support.

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