McCann Joburg | Truth Studies | Truth about the Connected You
COVID19
FLATTEN THE CURVE OF COVID19

We are doing our part to stem the spread of COVID19. All McCANN1886 employees will be working remotely and self-isolating during this period. We urge all of South Africa to follow the precautions listed on the South African Covid-19 portal. Stay Safe!
Visit sacoronavirus.co.za for more info.

We use cookies to improve your experience on our website. By continuing to the site, you agree to the use of cookies as outlined in our Privacy Policy.

CONTINUE TO WEBSITE
Supplier Code of Conduct Privacy Policy PAIA Manual
i

Truth about the Connected You

Published in 2013

We all know that connectivity via technology is a tremendously important force in contemporary culture. In this truth study, we have explored the notion of connectivity from some new and provocative angles. We’ve broached subjects like whether mobility impacts fundamentals such as our motivations and personalities and whether life lived through a screen gives us a different moral compass. Most importantly, we’ve provided strategies for consumer brands, device manufacturers and networks to navigate this brave new world of ubiquitous connectivity.

VIEW STUDY